Editor’s Letter
Ask which ARR they mean.
Gary Marcus wrote overnight about an acronym the boosters will not unpack. ARR, as they say it, is supposed to sound like Annual Recurring Revenue: subscriptions that will be there next year. What they mean is Annualized Run Rate. Take a good month. Multiply by twelve. Call it a year. You might never have a year that is twelve times your best month.
He does not give a dollar figure. Saturday we printed one, as a run rate, from other people’s mail. Today the letter is the definition. After the collapse of what he calls tokenmaxxing, companies like ATT are moving to open-source models to save costs. The second-quarter kind of revenue, he writes, may well not recur at the same scale. Netscape had a meteoric 1995. Then Microsoft gave the browser away.
They took the best month, multiplied by twelve, and called it recurring.
Marcus’s Sunday letter is short on purpose. Annual Recurring Revenue is the thing you want: subscriptions, next year likely the same or better. It recurs. Annualized Run Rate can mean as little as the best month times twelve, then a hope that this month becomes next year’s average. That could happen. Or the best month is not typical, and you never print a year that matches the cover.
When people tell you Anthropic had this or that ARR, he writes, you need to know which meaning they are talking about. They rarely tell you. They really mean the latter. Annual Recurring Revenue recurs. Annualized Run Rate does not have to.
Yesterday the backyard. Today the recurring trick.
They took the best month, multiplied by twelve, and called it recurring.